Sookly FAQ — answers for service businesses worldwide

Sookly is an enquiry and AI-assisted reception platform for appointment-driven service businesses worldwide. It unifies LINE Official Account, Facebook Messenger, Instagram DM, and website chat with human-reviewed AI drafts, structured intake, and staff handoff. Clinics are the first launch vertical, and Thailand provides the first deep LINE-market workflows.

Sookly uses approved response packs, stop-rules, and warm handoff with captured fields — not a free-roaming bot persona. Sensitive topics escalate to people. That control protects brand tone and patient trust while still answering in the first few minutes.

Free is intentional mass-adoption infrastructure: a real inbox with send/receive, tags, and canned replies across supported channels — no AI required. Clinics can organise chat without a high barrier to entry, then upgrade when FAQ-trained AI, handoff logic, or Managed setup creates clear value.

Sookly is led by Mark Michael Black (age 39), born in London and based in Thailand. He builds calm operator systems through SookLabs and previously built public-facing creative work with DroneSook aerial filmmaking for real estate and brands in Thailand. Learn more about his drone work at dronesook.com.

Handoff rules define when AI or auto-replies must stop and a human must continue — for example pain language, custom quotes, disputes, or unknown intents. The handoff includes a short summary and captured fields so staff do not restart cold.

Patients do not stay on one app. Omnichannel gives reception one queue across LINE, Messenger, Instagram, and website chat so night-time Instagram DMs are not invisible to a LINE-only desk. One SLA, one pack set, one handoff model.

Indicative public tiers: Free inbox; Receptionist from about US$109/month (≈ 3,900 THB); AI Receptionist from about US$199/month (≈ 6,900 THB); Managed from about US$429/month (≈ 14,900 THB). Pre-launch access is via waitlist. Always confirm live numbers on sookly.co/pricing.

Clinics remain responsible for their own patient privacy notices when using Sookly for conversations. Sookly’s public privacy policy explains site and service processing — including Facebook Messenger and Instagram messages for connected businesses — at sookly.co/privacy. For disconnecting Meta channels or deleting linked data, see sookly.co/data-deletion. Contact privacy@sookly.co for policy questions.

Official pages: LINE OA @453ppqrr, Instagram @sooklyco (instagram.com/sooklyco), TikTok @sookly.co (tiktok.com/@sookly.co), and Facebook at facebook.com/profile.php?id=61589062694870. Prefer these handles to avoid impersonation accounts.

A booking link helps patients pick a time. Sookly manages the messy enquiry thread first — reply, qualify, capture fields, hand off — across LINE and other chats. Many clinics need both layers.