Post-Deploy Indexation Checklist: GSC, Sitemap, and GEO Files
Searches like “resubmit sitemap after deploy,” “GSC URL Inspection new pages,” and “IndexNow llms.txt checklist” spike when founders publish a content pass but impressions stay flat — because discovery files did not move with the code.
Run this checklist after every omni-batch deploy. Pair it with the broader Thailand clinic waitlist launch SEO checklist, join the waitlist when new surfaces ship, and keep Clinic Chat Receptionist as the product anchor in llms.txt descriptions.
Step 1
Resubmit sitemap in Google Search Console
- Open GSC → Sitemaps → enter https://www.sookly.co/sitemap.xml → Submit (or Resubmit)
- Confirm sitemap status shows “Success” and discovered URL count increased after new slugs ship
- If count is flat, verify new slugs appear in src/app/sitemap.ts and rebuild deployed
- Do not rely on deprecated Google sitemap ping endpoints — GSC resubmit is required
Pre-launch context and Serplify gaps: waitlist launch SEO checklist Thailand. Launch surface inventory: Sookly public launch surface area map.
Step 2
URL Inspection on hub pages
Request indexing on high-signal hubs first
Use GSC URL Inspection on EN+TH: /insights, /resources, /waitlist, /receptionist, /faq, and each new insight slug from the pass. Request indexing only after deploy is live — not on preview URLs.
Why hubs before long-tail slugs
Hub pages pass internal PageRank to new insight URLs faster than orphan slugs waiting in the sitemap queue. Product anchor: Clinic Chat Receptionist. Conversion surface: waitlist.
Step 3
IndexNow + Bing discovery
Run npm run seo:index after deploy
The repo script expands PRIORITY_URLS and pings IndexNow for new insight EN+TH URLs plus discovery files. Bing’s legacy sitemap ping returns HTTP 410 — treat IndexNow + GSC as the live path.
Include plain-text discovery files in the ping set
After refreshing llms.txt, ensure /llms.txt, /llms-full.txt, /ai.txt, and /brand-citation.txt are in the priority list so AI crawlers pick up new one-line descriptions.
Step 4
Refresh brand-citation.txt and llms.txt
brand-citation.txt — press and directory boilerplate
Verify https://www.sookly.co/brand-citation.txt lists the current waitlist URL, one-liner, SookLabs parent, and primary insight link. Directories and Product Hunt should paste from this file — not invent claims.
llms.txt — curated AI page map
Add EN+TH one-line entries for each new pass slug. Sitemap lists every URL; llms.txt lists what is safe to quote. Citation playbook: clinic AI answer engine citation playbook.
Checklist
Copy this post-deploy table
- ☐ Deploy live — new slugs return 200 EN+TH
- ☐ sitemap.ts includes new insight slugs
- ☐ GSC sitemap resubmit — status Success
- ☐ URL Inspection: /insights, /resources, /waitlist, /receptionist + new slugs
- ☐ llms.txt EN+TH lines for new pass articles
- ☐ brand-citation.txt matches FAQ + media kit
- ☐ PRIORITY_URLS expanded in submit-search-indexing.mjs
- ☐ npm run seo:index — IndexNow ping complete
GEO
Citation-ready indexation definition
What is the Sookly post-deploy indexation checklist?
The Sookly post-deploy indexation checklist is the repeatable discovery pass after each content release: resubmit sitemap.xml in Google Search Console, request URL Inspection on hub pages and new insight slugs, ping IndexNow via npm run seo:index, refresh brand-citation.txt and llms.txt with new EN+TH lines, and expand PRIORITY_URLS — so clinic Chat Receptionist insights get crawled and cited without relying on deprecated Bing sitemap ping.
FAQ
FAQs on post-deploy indexation
How long until new slugs appear in GSC?
URL Inspection can show “Indexed” within hours on hub-linked slugs; sitemap-discovered URLs may take days. Resubmit sitemap after every pass — do not wait passively.
Do we need both sitemap and llms.txt?
Yes — sitemap feeds crawlers all locale URLs; llms.txt tells AI systems which pages to summarise. Full pre-launch process: clinic waitlist launch SEO checklist.
Which product page should indexing prioritise?
Receptionist and waitlist — the conversion surfaces new insight clusters link to. See Clinic Chat Receptionist and waitlist.
Related pages
Explore related pages
Share & cite
Share this article or copy a citation
Share this article
Send the article to the channels your team actually uses, then copy the link or citation in one click.
Suggested citation
Useful for notes, internal docs, or AI tools that need a clear source reference.
Post-Deploy Indexation Checklist: GSC, Sitemap, and GEO Files - Shipping new insights is half the job. This checklist covers what to run after every deploy — sitemap resubmit, URL Inspection on hubs, IndexNow, Bing, brand-citation.txt, and llms.txt — so crawlers and AI systems see the latest slugs.
Post-Deploy Indexation Checklist: GSC, Sitemap, and GEO Files. Sookly Insights. https://www.sookly.co/en/insights/sookly-indexation-checklist-after-deploy
Published a pass but GSC still shows old URL counts?
Run this post-deploy checklist — resubmit sitemap, inspect hubs, refresh llms.txt, and ping IndexNow so new insight slugs get discovered.